Why We’re Crowdfunding

Jim Chu
Untapped Insights
Published in
2 min readNov 3, 2021

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Our goal at Untapped Global is to make investing in emerging markets easy and rewarding for everyone.

We at Untapped Global just closed a $1M equity raise. We did it in a few weeks and could have continued and gotten our entire target $2M from accredited investors.

But we didn’t.

Instead, we’ve closed our Reg D (raising money from accredited investors in the US is known as “Reg D,” named after the SEC law that governs fundraising) and started a crowdfunding campaign on WeFunder under Reg CF. Some are confused about why we are doing this and even assume it’s because we can’t get serious investors to invest in Untapped Global.

We’re doing an equity crowdfunding campaign because an essential part of our vision is to make investing in emerging markets something that anyone can do. Investing in impactful, high-growth companies in Africa and Latin America is not just for rich “impact investors.” It should be for anyone who wants to invest responsibly, for anyone who wants to take part in the high growth of emerging markets, for those who want a future that is more equitable (and stabler, safer, more prosperous).

We also believe that digital investing is the future of investing. The investment community has too long been dominated by country-club networks of fund managers and intermediaries that restrict the flow of capital from those who want to invest it to those who create value with it.

The winds are shifting, and many more Robin Hoods are coming on the scene to disrupt how we invest in “alternative investments” and give everyday people the opportunity to make the same returns as the wealthy.

And THAT is why we’re crowdfunding. Making it easy and rewarding for normal people around the world to invest in emerging markets is our goal.

Join us and become part of the movement.

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Jim Chu
Untapped Insights

Emerging market investor and entrepreneur. CEO of untapped-global.com #UntappedPotential #MakeYourMoneyCount